Communication

International Media Coverage

The Mongol Rally, although a relatively young event, has a prety bit media coverage thanks to the growing interest of the people for this unique style rally..

The departures and arrivals of the Mongol Rally are systematically subjected to a “big meeting” where the medias are present and the crews are filmed and interviewed before departure.

Throughout the rally, crews give news of their adventures via their website. Partners can use this information to make emailing operations for instance or to republish the information on a specific page of their website.

Finally, in order to create communities and some buzz around this adventure we will create a “Facebook”, a “Flikr”, a YouTube account, a page “Myspace” and a “Where are you now” which will relay visibility of our adventure and logos of our partners. The aim will be to increase the visibility of the project to young internet communities…